Culture / Commercial story
Vinyl Media
A voice and messaging system that helped align leadership, sales, and marketing around one clear story.
1
unified commercial story
FULL
Messaging framework
Clear
team communication
Shared
commercial priorities
The Work
Vinyl Media had grown into one of Australia’s leading youth media companies, but the way the business talked about itself hadn’t kept pace. Different teams were telling different stories, making it harder to communicate the company’s value to clients and partners.
Working closely with leadership, we developed a strategic narrative that aligned the business around a single commercial story. This included stakeholder workshops, a refreshed positioning framework, sales messaging, and the restructuring of key commercial case studies into a clearer, more compelling narrative.
The result wasn’t just better messaging—it was a shared language the entire team could use with confidence.
The impact
a strategic narrative that brought sales, leadership and marketing onto the same page.
The takeaway
A growing business with shared alignment.
When every team tells a slightly different story, momentum gets diluted. A shared strategic direction doesn’t just improve the messaging, it improves the decisions that follow.