FanFly:

Building a movement for real connection in an algorithm-soaked music industry.

A clear mission. A rallying cry. And a positioning that made FanFly feel like a movement, not just another music tech platform.

The Work.

FanFly was building something new—a platform to help artists cultivate real, IRL fanbases in a world obsessed with streaming numbers and algorithmic reach. But their story was tangled up in Web3 jargon and tech-platform language that made them sound like everyone else.

They needed to cut through the noise. And they needed content that could build credibility with artists, fans, investors, and partners—without losing their rebellious edge.

Tiny Voice Co was brought in to clarify the mission, build the messaging foundation, and help the founder sound like the face of a movement.

  • We started by stripping the brand down to its fundamentals: What problem are we really solving? Why does this matter culturally? What future are we trying to build?

    After deep founder interviews and narrative exploration, we reframed FanFly's mission around a single, powerful belief:

    The future of music isn't online—it's in the room.
    IRL fanbases are the only fanbases that last.

    This became the heartbeat of the brand. We helped the founders articulate FanFly not as a "tech" company, but as a movement for real connection in an algorithm-soaked industry.

  • We built a messaging foundation the team could use across LinkedIn, Twitter, pitch decks, and community drops.

    We created sharp problem statements around digital attention decay, the failure of streaming economics, the broken ticketing ecosystem, and the loneliness of modern fandom.

  • FanFly's early growth depended on credibility, not hype. We mapped out a content strategy that matched their voice and audience.

    LinkedIn: Industry analysis, founder POV on the broken music system, hot takes on the "fan economy," movement-building language.

    Twitter: Meme-friendly takes, shots at algorithm-led music careers, rallying cries for independent artists, culture-first narratives.

    We helped translate the brand into formats the internet actually wants to consume—fast, sharp, emotional content.

  • The founder speaks in passionate, stream-of-consciousness voice notes. We translated that raw energy into punchy thought leadership, crisp mission statements, rallying content, and investor-safe messaging that still feels rebellious.

    We helped the founder sound like the face of a movement—not just a builder with an idea.

Previous

Vinyl Media