We defined Nella's positioning around playful sustainability and modular joy—a modern alternative to the cold, minimalist design space. We built their brand purpose, vision, messaging framework, and audience strategy.

We created voice and tone guidelines (stylish bestie energy—warm, creative, never sterile) and evolved their visual direction to bring more vibrancy and movement into every touchpoint.

We developed six proprietary content pillars mapping to the customer journey, built their monthly content calendar system, a paid strategy, and created a UGC and influencer workflow that turns customers and creators into brand advocates.

We manage Nella's content production process—from planning monthly shoots to coordinating with photographers, content creators, and the internal team. We ensure every asset aligns with the brand's visual direction and supports the content strategy, so nothing gets created in a vacuum.

We continue to lead Nella's strategic direction—from influencer collaborations and paid social to email strategy, campaign concepting, and on-site messaging.