Brand Strategy

Brand Strategy

Clarity Before Content™: A voice-first strategy experience to define your brand before you market it.

Before you build content, launch products or grow your audience, you need to get clear on who you are, who you’re for and how to say it.

This isn’t a branding course or a mood board exercise—it’s a collaborative process to define your voice, shape your message and give your brand a spine.

💡 This is for you if...

✅ Your brand feels scattered or inconsistent across platforms

✅ You’ve outgrown your original vibe and need a more aligned foundation

✅ You’re struggling to explain what you do in a way that actually connects

✅ You want to create consistent content, but you're not sure where to start

✅ You’re hiring creatives (designers, writers, marketers) and need a shared roadmap

Ready to define your brand voice before shouting into the void?

Let’s book a quick intro call to make sure this is a fit. From there, we’ll lock in your session dates and get to work.

WHAT WE’LL DO TOGETHER

  • (60–90 mins)

    A deep-dive call to uncover the truth behind your brand—why it exists, what’s working, and where the confusion is. You’ll talk, I’ll listen (and dig). This sets the foundation for everything that follows and helps shape the structure and focus of your Brand Sprint Workshop.

  • (2–3 hours)

    A collaborative working session where we define:

    • Vision, mission, and values

    • Ideal audience and how they think

    • Tone of voice and brand personality

    • Unique brand positioning

    • Key messaging and storytelling hooks

  • (30–60 mins)

    Before I lock anything into a deliverable, we’ll review key insights together. This ensures the final Brand Story Blueprint truly reflects your voice and direction. Think of it as a strategic vibe check.

  • (The Final Deliverable)

    A clean, practical document you can share with your team, creative partners, or keep as your brand's North Star.

    Includes:

    • Brand essence (vision, mission, values)

    • Audience overview + key pain points

    • Tone of voice + personality guide

    • Brand positioning & differentiation

    • Narrative structure + storytelling themes

    • Strategic recommendations for visual identity

    • Plus: early ideas for content pillars (if content is part of your next step)

  • ✍️ Designer Brief: A short and sweet visual identity brief (1–2 pages) to hand off to your designer. Includes tone, feeling, and directional notes based on the strategy.

    🤝 Creative Collaborator Matching: Need a designer, photographer, or copywriter to bring this to life? I’ll refer trusted partners or stay involved to brief them directly.

    💬 Strategy Retainer / Ongoing Support: Want help turning your blueprint into actual content? Ask about my Content Strategy Intensive or monthly advisory retainer.

Investment

💰 $2,250 (Special soft-launch rate for first 2 clients: $1,800)

Payment Plans available upon request.

Add-ons priced separately and available upon request.

FREQUENTLY ASKED QUESTIONS

About the program:

  • If you’re struggling to explain what you do, your content feels scattered, or you’ve outgrown your original brand but haven’t redefined it, this is for you. It gives you the clarity and language to grow on purpose.

  • This is the strategic layer—your voice, message and positioning. It’s what informs design, not replaces it. Many clients do this work first, then hand it off to a designer for visual identity.

  • Yes, and it’ll make your content stronger. If you’re creating without a solid brand foundation, this will help align everything so your message lands consistently.

  • I’ve spent over 15 years shaping stories, voices, and strategies for creative founders, small businesses, and purpose-led brands. My background blends brand strategy, content, and messaging—so I’m not just thinking big-picture, I’m making sure it actually translates.

    I’ve helped clients reposition after pivots, clarify their message before launches, and finally put words to what they’ve been trying to say for years. This is strategy grounded in real-world content, not just nice decks that collect dust. You can see more of my past work at janiceisidro.com or stalk my career moves on LinkedIn.

Pricing & payment:

  • Yes, and not just because it’s cheaper than hiring a full brand agency (which can easily run $10K+). This is a focused, done-with-you process that gives you brand clarity, voice definition, and strategic direction—all in one place.

    This is an investment that will:

    ✅ Save you months (or years) of second-guessing
    ✅ Help you speak about your business with more confidence and consistency
    ✅ Give you a voice and message that actually sticks with your audience

    Instead of winging it, dodging the question “what do you do?” or constantly tweaking your copy, you’ll have a strategy that reflects who you are, and actually moves the business forward.

  • Yes, flexible payment options are available. Just reach out and we’ll figure out what works.

Additional support:

  • You can roll into my Content Strategy Intensive or Ongoing Support offer. I’ll help you figure out the best next step.

  • Absolutely! If you’re unsure if this is right for you, feel free to DM me, email me or book a complimentary call with me, and I’d be happy to answer any additional questions.

Ready to sound like yourself and grow on purpose?

You don’t need another Canva template or a fancy mood board.
You need clarity, language and a message that fits.

If you’re ready to stop winging it and finally say what you really mean, let’s talk.
Book a quick intro call to see if this is the right move—and if it is, we’ll get to work.