Brand Strategy
Brand Strategy
Before you can build campaigns, content, or communities, you need a brand that actually stands for something.
This isn’t a course or a quick brainstorm. It’s a deep, collaborative strategy engagement that defines your positioning, messaging, and belief system—so everything you make from here actually lands.
Who needs this?
✅ You're scaling and your brand hasn't caught up—your positioning feels dated or generic
✅ You're repositioning, pivoting, or entering new markets and need strategic clarity
✅ Your messaging is inconsistent across channels—you sound like three different brands
✅ You're about to raise capital, launch a product, or make a big move
✅ You've hired (or are hiring) a new team or agency, and they need a clear strategic roadmap to work from
WHAT WE DO
Every engagement is built around collaboration, clarity, and guts.
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We start by understanding your business, your market, and your audience. This includes stakeholder interviews, competitive analysis, brand audit, and opportunity mapping.
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We develop your strategic foundation: who you are, who you're for, what you stand for, and how you're different. This is the backbone everything else is built on.
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Your core message, key messages, value propositions, and proof points—the language that defines what you want people to know, believe, and remember about your brand.
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The story of who you are, why you exist, and what you're building—told in a way that's compelling, authentic, and strategically sound.
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A comprehensive brand strategy document that becomes your team's (or agency's) roadmap. Includes recommendations for how to activate your positioning across channels, plus a working session to align your team.
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Depending on your needs, we can also include:
Content strategy and journey mapping — What you say at each stage of the customer journey, mapped to business goals
Voice and tone development — Guidelines, examples, and applications so your brand sounds like you everywhere
Visual direction and moodboarding — Creative direction, aesthetic guidelines, and art direction for how your brand should look
Implementation sprint — 4-6 weeks of post-strategy support to help you put it into action
FREQUENTLY ASKED QUESTIONS
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Most brand strategy projects take 6-8 weeks. Investment varies based on scope, complexity, and whether you add services like content strategy, voice development, or visual direction. We'll build a custom proposal after our initial consultation.
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You'll get a comprehensive brand strategy playbook that includes positioning, messaging, narrative, and strategic recommendations. We also include a working session with your team to ensure everyone's aligned.
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That's up to you. Some clients take the strategy and run with it internally or with other partners. Others bring us on for implementation, content strategy, or ongoing brand stewardship. We're flexible.
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We're designed to collaborate. If you have an in-house team, a designer, or an agency, we'll work with them to make sure the strategy is actionable and they have what they need to execute.
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If you're in a different category, reach out—we'll let you know if we're the right fit.
What happens next
If you're at a pivotal moment and need strategic clarity before you scale, let's talk. We'll start with a consultation to understand your business, your goals, and whether we're the right fit. If we are, we'll build a custom proposal and timeline that works for you.