CONTENT CORE 

Turn your brand voice into a content system that drives connection and results.

This is for you if:

You have a solid brand and voice—but your content is inconsistent or ad hoc

You’re showing up, but it’s not landing (or converting)

You’re ready to treat content like a strategic asset, not a last-minute task

You want a system that supports visibility, connection, and business growth

You need clarity across channels—social, email, blog, SEO, even video

Who’s it for?

What you’ll get:

  • A full-spectrum content strategy rooted in your brand voice

  • A journey-led system that maps content to awareness, trust, and action

  • Platform-by-platform guidance (social, email, blog, newsletter, SEO and more)

  • Strategic themes, messaging, and format ideas tailored to your goals

  • KPI-aligned planning and feedback loops so you know what’s working

  • A clear, repeatable content calendar and posting rhythm

  • Workflow tools and templates to streamline creation

  • A system you can sustain or delegate with confidence

  • Strategic clarity that outlasts trends and platforms

HOW IT WORKS

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HOW IT WORKS *

  • We start with a review your current content with a sharp, empathetic eye—tone, cadence, visuals, and message so we can identify what’s working and what’s not.

  • We define your core audience emotionally and practically—what they feel, want, need. This isn’t a persona template. It’s a pulse-check.

  • We map the full arc—from first impression to lifelong fan. Then identify what content needs to exist at each stage.

  • We co-create content ideas you’re actually excited to make. No forced formats. Just human, aligned, resonant content.

  • I distill our work into 3–5 strategic content pillars, aligned with your goals, voice, and audience. Each comes with format ideas, post types, and examples.

  • Everything comes together into a clear, usable system. You get your content strategy in one place—mapped to your goals, voice, and workflow. It’s built for real-life execution, not just inspiration.

    • Monthly or quarterly planning calls

    • Performance reviews + strategy refreshes

    • Execution support (shooting, editing, influencer mgmt)

    Need help executing? We offer ongoing content support: shooting, editing, influencer management, and more. Ask about ongoing support after your strategy is built.

This isn’t a content dump. It’s a co-created system—built to evolve with you.

We use a layered, collaborative process designed for founder-led brands. That means clarity up front, co-creation in the middle, and strategy that fits your voice and business goals.

Investment

From $2,500

Payment plans available.

Brand Core clients get a $250 continuation credit.

Ready to build your Content Core?

Let’s book a start call to make sure this is a fit. From there, we’ll lock in your session dates and get to work.