BRAND DIAGNOSIS
BRAND DIAGNOSIS
Is Your Brand Actually Working? Run This Audit to Find Out.
Most founders think they need better content or a visual refresh. What they actually need is to figure out what's broken first.
Before you hire another designer or rewrite your homepage for the third time, run this audit. It'll tell you exactly where your brand is failing—and what to fix first.
What you'll get:
A scored assessment across 5 core brand areas:
Brand Foundation – Do you have a clear POV and positioning, or are you trying to be for everyone?
Messaging & Voice – Does your brand sound like someone specific, or like everyone else?
Content Strategy – Are you building toward something, or just filling space?
Visual Identity – Does your design reinforce your POV, or contradict it?
Engagement & Experience – Are people actually connecting with your brand, or just scrolling past?
You'll get a total score out of 100, plus section breakdowns that tell you exactly where to focus your energy (and budget).
This audit will tell you:
Whether you need strategy work, execution support, or just refinement
Which sections are dragging your whole brand down
What to fix first (and what can wait)
Stop guessing. Start diagnosing.